(sonla.gov.vn) In 2023, trade promotion activities and product consumption connections, especially agricultural products with large output in the province, were implemented promptly and according to plan. Trade promotion events and booths displaying and introducing agricultural products of the province all left strong impressions, attracting a large number of partners and consumers to learn, connect, trade, and buy and sell products; agricultural products of the province continue to receive attention and high appreciation from processing and exporting partners and consumers at home and abroad.
In 2023, trade promotion activities were strongly promoted.
n 2024, export activities in general and agricultural exports in particular are predicted to face many difficulties and challenges. Therefore, in addition to promoting products for export, the province continues to research and promote the development of agricultural processing, carry out trade promotion activities, advertise, introduce and connect consumption, export agricultural products, develop e-commerce in a focused and pivotal direction, avoiding overlap and duplication between agencies and organizations to improve the quality, professionalism and effectiveness of trade promotion programs, develop e-commerce of the province, contributing to strengthening the image and brand of Son La province's products, building sustainable consumption channels for goods in both domestic and export markets.
In the coming time, the province will promote and introduce Son La province's products and goods through local and central news agencies and newspapers. Promote communication activities on social networking platforms and online platforms to create a spread for trade promotion events in the province. The market information between Son La province and the markets of localities and cities nationwide and purchasing and consumption units, trade promotion units organize festival programs, festivals to promote typical and major products associated with activities and cultural and tourism event chains of each locality; organize peak months of communication and promotion, especially before and at the beginning of the harvest season of fruits and agricultural products.
Organizing weeks of typical and safe agricultural products of Son La province in markets; working with corporations and enterprises; purchasing agricultural products, trade centers, supermarkets, wholesale markets, factories, processing facilities, industrial parks, industrial clusters, and tourist destinations to exchange information, connect consumption of products of the province, etc. participating in displaying and introducing safe agricultural products of the province at supply and demand connection programs, trade promotion programs organized by the Ministry of Industry and Trade, the Ministry of Agriculture and Rural Development, and localities and cities; supporting enterprises and cooperatives in finding partners and sending goods to introduce and offer to import partners in foreign markets; organizing trade connection programs between business associations, and foreign enterprises with enterprises and cooperatives of Son La province.
Maintaining the display, introduction, and sale points of OCOP products and typical products, and continuing to research and develop additional display and sale points of OCOP products and typical rural industrial products at tourist attractions, restaurants, hotels, residential areas inside and outside the province, promoting, boosting consumption, strengthening production, regional specialties, OCOP products, products with potential and advantages of the locality based on encouraging the use of socialized capital; supporting enterprises and cooperatives in designing models and packaging to help Son La province's products diversify in design, increasing attractiveness and competitiveness in the market; assisting enterprises, cooperatives, and production households in building brands and product brands, applying traceability of origin, trademark protection, etc.
Supporting provincial products to participate in domestic and international e-commerce platforms; participating in online fairs in the network environment to promote, introduce, and connect consumption and export of the province's agricultural products; continuing to maintain provincial booths on domestic and international e-commerce platforms; assisting enterprises and cooperatives to introduce products on websites and trading platforms of other countries; organizing propaganda, training, and coaching activities to raise awareness of the necessity, regulations, policies, and mechanisms to promote the application of information technology and digital transformation in trade promotion activities for the business community, cooperatives, and business households.
Hong Le
Translated By Tuan Minh Dang