Strawberry output is estimated to be over 9,360 tons of fruit.

The Son La province currently has over 740 hectares of strawberries, mainly concentrated in the Mai Son district of 577 hectares, the Moc Chau district, 106 hectares, and Yen Chau, about 53.5 hectares. Strawberry output is estimated to be at over 9,360 tons of fruit. Son La strawberries are grown according to the VietGAP process, using organic fertilizers, are free of pathogens, have no pesticide residues, are irradiated against parasites, and have food safety certificates from competent authorities. Son La strawberries have a clear origin, ensure quality, food hygiene, and safety, and meet the conditions of the domestic and export markets. Since the beginning of the season, the province has consumed about 4,500 tons of fresh fruit, with an average selling price of 80 - 250 thousand VND/kg, worth about 770 billion VND. In addition to fresh fruit consumption, Son La strawberries are purchased and processed by businesses into other products such as strawberry jam, dried strawberries, and strawberry syrup..., thereby contributing to bringing high income to strawberry growers. Besides, strawberry farms have become landscape highlights, attracting extra domestic and international visitors to visit and travel and creating jobs for hundreds of local workers.

Thanks to the favorable climate and soil, Son La Strawberries have sizeable, even, and juicy fruits with a rich sweetness and a distinctive, delicious flavor, now available in most supermarkets, shopping malls, and wholesale markets nationwide and are included in Vietnam Airlines meals worldwide. Their reputation and brand are gradually asserting their position in the market due to the prestige and quality of the products. From an experimental crop, strawberries have become a commodity welcomed and highly appreciated by the market. The brand and reputation of Son La Strawberries are gradually asserting themselves through steady and safe steps.

 Nguyen Hanh

Translated by Tuan Minh Dang