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social republic of vietnam

Son La potal

Promoting linkages and developing community tourism
(en.sonla.gov.vn) Moc Chau town is one of the tourist attractions because of its lyrical natural scenery, pine forests surrounded by a clear blue lake, and traditional stilt houses of the Thai ethnic group. Exploiting that potential and advantage, tourism cooperatives in Moc Chau town have built linkages between members to serve the needs of tourists better, contributing to increasing high income for members.
anh tin bai

The homestay in Moc Chau is increasingly improving the quality of service.

From the early years of tourism development in Moc Chau, with the motto "Linking, supporting, together promoting the development of sustainable community tourism." cooperatives, business households in Moc Chau town tourism services are strengthening cooperation, enriching tourism products, meeting the needs of tourists when coming to Moc Chau plateau. Recently, tourism services enterprises in Moc Chau town actively cooperated and searched for partners to create an inter-regional network, linking the service supply chain, thereby creating a high-quality service package with attractive prices in particular, developing the value chain of eco-tourism products and unique homestay resort tourism, encouraging strong development of community tourism products in localities in the town, especially eco-tourism exploration and experience associated with the natural landscape and national identity available in the area.

Currently, cooperatives and tourism services have actively connected with travel companies and schools to organize tour experiences so that the number of tourists coming to visit is increasing, bringing significant income for people, promoting the role of linking members together to develop sustainable community tourism and is a bridge between travel companies and service providers in the commune; contributes to creating a new direction for Moc Chau tourism in a methodical, professional, unique identity. The cooperative members support each other in investing in facilities, sharing experiences of traveling, communication skills, etc, all supporting the target of promoting and introducing community tourism to domestic and foreign tourists.

The unique cultural features and natural landscapes are the high spots, attracting visitors to Moc Chau to experience and feel the people's lives here. Households have linked tourism development with preserving and promoting the traditional cultural values of the nation; the residential group has also established art teams regularly organizing training and performing to serve tourists. The tourism products here are also associated with the labor, daily life, and culture of the people, such as visiting clean vegetable production areas, growing strawberries, harvesting crops, experiencing traditional crafts, making rice cotton mattresses, brocade weaving, or participating in cooking national dishes, etc.

The linkage of cooperatives and tourism business households has created a diversity of attractive tourism products, associating the community, solidarity and creating opportunities for the community to develop, contributing to job creation, and promoting socio-economic development in the locality.

Nguyen Hanh

Translated by Tuan Minh Dang

 

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