“Colors of Son La – Northwest” tourism event in Da Nang city 2025
09/07/2025 10:23 GMT+7
(en.sonla.gov.vn) From June 19 to 23, 2025, at East Sea Park on Vo Nguyen Giap street, Phuoc My ward, Son Tra district, Da Nang city, Son La province organized the tourism event titled “Colors of Son La.”
Visitors view the photo exhibition at the event.
The “Colors of Son La” tourism event is one of the key activities organized under the cooperation, support, and development framework between Son La province and Da Nang city for the 2023–2025 period. The event provides an opportunity for districts, cities, tourism sites, villages, restaurants, hotels, and tourism cooperatives from Son La to showcase their unique tourism products, ethnic cultural identities, and local specialties to residents and visitors in Da Nang city.
The event will feature a variety of outstanding activities, including the art performance program "Colors of Son La", the Son La – Da Nang tourism promotion conference, a FAM trip to survey and connect Son La – Da Nang tour routes, a photo exhibition, and the display of booths showcasing Son La’s culture, tourism, and OCOP products.
Visitors engage in cultural exchange activities at the cultural space.
Through the experiential activities at the event, Son La aims to strengthen tourism promotion and communication efforts—particularly in building the brand of Moc Chau national tourism area as a leading global nature destination. The event also contributes to the effective implementation of Conclusion No. 94-KL/TU dated January 23, 2021 by the Son La Provincial Party Committee on the development of tourism in Son La province to 2025, with orientations toward 2030. Moreover, it supports the preservation and promotion of the diverse cultural identities of Son La’s ethnic groups, while attracting investors, travel companies, organizations, and individuals to cooperate in developing tourism in Son La - especially in Moc Chau national tourism area and the Son La hydropower reservoir region.
Nhu Thuy
Translated by Huyen Vu