The “Son La Tour” smart tourism application fosters close connections between tourists, local residents, businesses, and government authorities.
27/07/2025 23:01 GMT+7
(en.sonla.gov.vn) To promote digital transformation and the application of Industry 4.0 technologies in tourism development, by July 2025, Son La province, in collaboration with IGB Joint Stock Company, launched the smart tourism application “Son La Tour,” which fosters close connectivity between tourists, local residents, businesses, and government authorities.
The “Son La Tour” application is a smart tourism ecosystem developed on a digital platform, jointly implemented by IGB Group and the Son La Provincial Department of Culture, Sports and Tourism. The system integrates a wide range of information categories, including tourist attractions, scenic landscapes, local culture, traditional products, leisure tourism, and regional cuisine. It also manages destination data, collects visitor feedback, and analyzes user behavior using artificial intelligence. Key features of the system include the digitalization of tourist areas, 360-degree virtual tours, the digitization of selected signature tours in Son La, and the mapping of destinations within the Moc Chau National Tourist Area. Highlights include the “Moc Chau 360” virtual tour, automatic narration features, and a virtual exploration model of the Son La Prison Special National Relic. “Son La Tour” aims to build a smart, integrated, and efficient tourism platform that closely connects tourists, local residents, businesses, and government agencies. The application is accessible via both web and mobile platforms.
The application offers a wide range of information on tourist destinations, scenic spots, and local culture.
Son La province has many stunning natural landscapes and a rich tapestry of ethnic cultural heritage, making it an increasingly attractive destination for both domestic and international tourists. To enhance the value of its tourism sector, improve global accessibility, and raise service quality and management standards toward sustainable development, the application of information technology in advancing this key service industry has become an urgent priority. The launch of the “Son La Tour” smart tourism application not only promotes tourism through digital technology, but also helps build a modern, transparent, convenient, and efficient tourism ecosystem—contributing to positioning Son La as a compelling destination on Vietnam’s digital tourism map.
Moreover, the development and refinement of the “Son La Tour” platform reflects a strong political commitment to realizing Resolution No. 57-NQ/TW dated December 22, 2024, issued by the Politburo, which calls for breakthroughs in science, technology, innovation, and national digital transformation.
Nhu Thuy
Translated by Huyen Vu