Trade promotion focuses on organizing communication and promotional activities such as creating reports, video clips, publications, and promotional articles introducing Son La province's products and goods to serve the promotion, introduction, and connection of consumption and export; propagating, promoting, and introducing Son La province's products and goods through local and central news agencies and newspapers; promoting communication on social networking platforms and online platforms to create a spread for trade promotion events in the province; organizing programs, festivals, and festivals to promote typical and key products associated with activities and cultural and tourism event chains of each locality.

Supporting in providing market information, coordinating well with units, and updating information on customs clearance at border gates with China and consumer markets; strengthening information, guidance, and forecasting of domestic and foreign markets; supporting in grasping information and regulations on import and export activities for enterprises and cooperatives.

It's vital to focus on improving the quality of human resources, organizing training courses on trade promotion skills, trade civilization, international economic integration, market information, brand building, and protection, and applying e-commerce for businesses of all economic sectors in the province to improve expertise, professionalism, and skills in the field of trade, meet the requirements of the market economy.

Implementing well the activities of connecting and expanding the consumption market; organizing working delegations with corporations, enterprises, agricultural product purchasing units, commercial centers, supermarkets, wholesale markets, factories, processing facilities, industrial parks, industrial clusters, and tourist attractions to exchange information, and connect the consumption of Son La province's products, etc. organizing programs and conferences to connect trade with provinces and cities in nationwide, between business associations, foreign enterprises with enterprises, and cooperatives of Son La province; organizing weeks of typical and safe agricultural products of Son La province in other provinces and cities. In particular, prioritize key markets, localities with memorandums of cooperation with Son La province, new markets, potential markets with high population density with the ability to connect well with industrial parks, tourist areas, and export purchasing units; participating in displaying and introducing safe agricultural products of Son La province at supply-demand connection programs, and trade promotion programs organized by the Ministry of Industry and Trade, the Ministry of Agriculture and Environment, and provinces and cities.

Focusing on activities to support brand building and promotion; organizing the announcement of certificates for agricultural products protected by geographical indications, certification marks, and collective marks. Supporting businesses and cooperatives in designing models and packaging to help Son La province's products diversify in design and increase attractiveness and competitiveness in the market; support businesses, cooperatives, and production households in building brands, product brands, applying traceability of origin, and brand protection; promoting connection activities, support product consumption and export; maintaining points of display, introduction, and sale of OCOP products, typical specialty products; supporting businesses, cooperatives, and production and business households in applying e-commerce, digital transformation in production and business activities, and diversifying consumption methods. The specific construction of trade promotion activities of Son La province is focused, key, and prioritizes activities to support the consumption of goods and products with output, value, and strengths of the province, avoiding the situation of ineffective implementation and support.

Nguyen Hanh

Translated by Tuan Minh Dang