Son La tourism industry is also making efforts to maintain and improve, put into operation information technology services, clever tourism software systems, such as a bilingual 3D tourism information portal; applying virtual reality technology, augmented reality and artificial intelligence to automatically explain in tourist areas and destinations; building digital maps, digitizing tourist areas, destinations, accommodation establishments, tourism service businesses and tourism products integrated into the national tourism system; reviewing the deployment of AI Cameras to control entry/exit at tourist areas and destinations according to model 10, Project 06 CP; coordinating with Viettel Son La to pilot the installation of AI Camera System to enter/exit tourist areas and destinations according to model 10, Project 06 CP at Son La Provincial Museum; building software to organize competitions, building a database to serve tourism promotion and propaganda work; Building an electronic map of Son La tourism; organizing a workshop on digital transformation of Son La tourism...

In addition, the Department of Culture, Sports, and Tourism has stepped up the implementation of many solutions to support localities and businesses in the digital transformation of tourism. Through consulting seminars, talks, training sessions, and tourism development connections, efficient solutions have been proposed for managing and developing tourism services. Business activities are implemented in many forms, directly, online, marketing, product promotion, market expansion research, consulting, customer care, conducting online buying, selling, and payment transactions..., replacing the traditional methods of the past, such as printing leaflets, brochures, books, and maps.

The Provincial Museum carries out the digital transformation of the province's cultural heritage based on the National Cultural Heritage Digital Transformation Program while promoting the introduction of culture and history to the public. Step by step, the digital transformation of cultural heritage is carried out by the practical conditions of the unit, with the following results: Documentation and digitization of 513 artifacts; scanning of 74 ancient Thai books; completion of the Plan to build a set of terminology of Son La Museum to serve the digital transformation and management of artifacts software; regular coordination with media units inside and outside the province to promote, make reports and documentaries about historical figures and important historical and cultural events; Upgrade the general electronic information page of the Provincial Museum, Fanpage of Son La Provincial Museum - Son La Prison Relic to improve the quality and effectiveness of information work, promote the activities of the unit, the industry and promote the cultural heritage of Son La province to meet the requirements of digital transformation in the current period.

Along with supporting businesses in many aspects, the Department of Culture, Sports and Tourism also built a voting portal for Son La province's tourism products and brands at https://binhchondulich.sonla.gov.vn/ for people and tourists to participate in evaluating and voting on service quality, service prices, service attitude, environmental sanitation,... according to the level “Good - Fair – Average”. Building database software to serve the organization of online competitions, such as logo and slogan creation contests, excellent tour guide contests, video and photo creation contests, and Son La tourism tour design, etc. Currently, 12 districts and the city of the province are maintaining an electronic information portal, updating detailed information on the district and tourism activities. Most businesses and individuals doing tourism services, tourist areas, and destinations build their images and promote them through websites and social networks.

Moc Chau town has many famous tourist attractions that attract many visitors and always focus on promoting digital transformation. The Town has promoted the Moc Chau Tour, clever tourism application software on social networking platforms with the following features: Features for tourists (features for searching and viewing information about tourist attractions and food and beverage services, account management, connecting tourist communities, features for managing travel routes, booking services); management features for organizations, businesses, and individuals doing business in services (restaurant management, hotel management, organizing and managing services at tourist destinations); Features for system administrators (Authorization of system management accounts, management of restaurant lists, management of hotel lists, management of tourist attractions, etc. Maintain posting of news and articles on the fan page "Moc Chau - the world's leading regional natural destination" on Facebook to support tourism promotion; coordinate the completion of 05 youth projects, "Digitizing historical relics" at 05 relics; deploy support for Wi-Fi installation at 02 community tourism spots: Na Ang residential group, Dong Sang ward; Ta Phenh village, Tan Yen commune.

In the coming time, implementing Digital Transformation applying technology in the tourism sector, Son La province will continue to maintain and complete the operation of renting information technology services for the intelligent tourism software system for the tourism sector of Son La province, including Tourism information portal with 3D bilingual model (Vietnamese and English); applying virtual reality technology, augmented reality and artificial intelligence to automatically explain at tourist areas and destinations, deploying clever tourism applications on mobile devices, building digital maps, digitizing tourist areas and destinations, accommodation establishments, tourism service businesses and tourism products integrated into the national tourism system. At the same time, effectively implementing several digital transformation activities in the tourism sector, such as organizing a specialized workshop on "Digital transformation in tourism management, accommodation establishment management"; building database software to serve the organization of online competitions; deploying digital software to serve online tourism competitions in the province; building 2D interactive electronic tourism maps with information on tourist areas and tourist attractions to effectively serve the propaganda, promotion, destination introduction, and tourist support work at Moc Chau National Tourist Area...

Nhu Thuy

Translated by Tuan Minh Dang