(en.sonla.gov.vn). Dragon fruit has been and is a crop with high economic efficiency and development potential, grown in many localities in the province. Currently, dragon fruit growing cooperatives are actively caring for and preparing conditions for harvesting dragon fruit to ensure standard consumption in the domestic market and for export.
Red-fleshed dragon fruit has been experimentally grown in Son La since 2010. Due to its suitability to the climate and soil, dragon fruit grows well and even. They taste sweeter than in other regions. Currently, the province has about 300 hectares of dragon fruit, concentrated in the districts of Mai Son, Thuan Chau, Yen Chau, and the city. The output is about 5,000 tons of fruit/year. The province's dragon fruit is asserting its quality and reputation in the market and exported to countries such as China, Japan, Korea, Russia, etc.
Building and developing the "Son La Dragon Fruit" brand.
Dragon fruit is the 13th largest crop area and the 3rd largest in export value. To enhance the competitiveness of dragon fruit products in the market, Son La province has approved the Project: Building, managing and developing the Son La Dragon Fruit Certification Label from 2021 with the participation of 5 cooperatives piloting the "Son La Dragon Fruit" certification label model, including Ngoc Hoang Agricultural Cooperative; Binh Thuan General Production and Service Cooperative; Tay Bac Organic Agricultural Production Cooperative; Kien Cuong Phieng Khoai Cooperative; Thanh Dat Fruit Cooperative. In August 2024, the Department of Intellectual Property granted the "Son La Dragon Fruit" certification and a product certification label. In November 2024, the Department of Science and Technology coordinated with the Department of Intellectual Property, and the Thuan Chau district had the announcement of the protection certificate for the "Son La Dragon Fruit" certification label.
Implementing the operation, management, and exploitation of the "Son La Dragon Fruit" Certification Label contributes to improving the quality of organic products, associating with strengthening quality management and product traceability, in particular, focusing on planning raw material areas, building and managing growing area codes, applying digital technology in exploiting, managing, and using the "Son La Dragon Fruit" label, promoting investment attraction, improving the logistics system, and boosting export and processing activities. In the coming time, continue to promote, maintain, and protect the reputation of the Son La Dragon Fruit Label and other labels of Son La province. Departments, branches, sectors, People's Committees of districts and the city, brand owners, enterprises, and cooperatives strengthen promotion, trade promotion, investment, and brand development of key products of the province.
The construction, management, and development of the "Son La Dragon Fruit" Certification Label helps create a basis for recognizing and differentiating the province's dragon fruit products. In addition, activities to control product quality and promote consumption links help stabilize product output and prices, stabilizing income and improving people's lives. In addition, the construction of a Brand for dragon fruit products creates a basis for promoting and introducing products in the domestic market, building trust for consumers, and aiding consumption because when dragon fruit products are labeled, having a clear origin and traceability stamp, a good quality that has been tested and protected by state agencies, consumers will feel more secure when choosing, especially in a time when there are many goods of unknown origin, birthplace, do not ensure food safety when people's living standards are increasingly improving, product quality, is emphasized above all.
Hanh Nguyen
Translated by Tuan Minh Dang