Currently, Son La province has over 85,000 hectares of fruit trees, with an estimated fruit harvest of over 510,000 tons in 2025. Developing 308 safe agricultural food supply chains with a total area of over 4,500 hectares. In recent years, Son La province has always focused on developing fast and sustainable tourism associated with preserving and promoting national cultural identity, tangible and intangible cultural heritage, and local agricultural products. In 2024, Son La welcomed nearly 5 million visitors, with an estimated revenue of 5,800 billion VND. The position of the tourism industry in the socio-economic development of the province is increasingly enhanced.

Delegates visited the booths displaying tourism products of Son La province. At the forum, experts, scientists, localities, enterprises, and cooperatives discussed the following contents: Exporting agricultural - forestry - fishery products in the new context, better meeting market regulations; updating market trends, policies, and international trade agreements that directly affect agricultural product export activities, promoting tourism development associated with global trade and improving the competitiveness of Son La farm products, providing businesses with solutions and models for sustainable tourism development, contributing to the path of building Son La into a prominent destination on the domestic and international tourism map.

Delegates visit the booth displaying tourism products of Son La province.

Throughout the forum, it contributes to providing appropriate policy recommendations, supporting local businesses to improve their market access capacity, and effectively exploiting international commitments, especially in the context of increasingly focused requirements on quality standards, traceability, and sustainable development.

Anh Duc

Translated by Tuan Minh Dang